With a strong background in digital marketing, Salim Ben Ammar spent years helping businesses grow their online presence and build meaningful connections with their audiences. His experience in branding, eCommerce, and content strategy inspired him to create Affar LTD — a company built on the belief that every product can become a brand when powered by vision, identity, and trust. Today, he combines his marketing expertise with an entrepreneurial mindset to turn simple products into powerful brands. His mission is to give every idea a story, a soul, and a digital presence that lasts.